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Create a magic connection with clients, leads, and business associates part i Writing is just getting pen and paper and then jotting down your thoughts. No, not really. In a perfect world, maybe that would be acceptable. But the thing is there’s a lot more to writing. Many people would probably like to come up […]

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Bleed the online merchants dry. 10 tips to help you pack more power into your business writing To whom are you sending your sales letter? All right. Now what kind of reaction do you want from them? You won’t get a response from everyone. However, depending on your target reader it could be successful at […]

How small businesses can write blog posts in less time Did you know that publicity is supposedly seven times more effective than advertising? And it is free – that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can cash […]

Ghost writing for you After years of spending tremendous amounts of money on television, radio or print advertising, some marketers arrive at the idea of testing direct mail marketing. After all, it’s cheap and it gets you a gazillion responses for next to nothing, right? Wrong. It’s amazing how many ceos and corporate executives have […]

Article writing – 20 ways to brainstorm lots of great ideas At the request of a number of friends and colleagues, i’ve broken my manual, write compelling fiction into a number of 1,500 (plus or minus) word articles for ezinearticles, slightly upgrading them as i go. Hope you glean a little good from them, and […]

Giving is good for you — and good for business Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market.the letter “r” […]

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