Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. But in most cases, the closer your keyword is to the front of your title tag, the better. Our free SEO checker provides comprehensive analysis and actionable insights. Unlike other tools, we offer detailed recommendations, real-time analysis, and regular updates to align with the latest search engine algorithms.

• In summary, Conversion Rate and Click-Through Rate are critical metrics for assessing and improving the performance of your SEO and content marketing strategies.
• But a lot of the ‘get rich quick with AI’ types sold people some serious SEO strategy snake oil that turned out to be a big serving of scaled content abuse.
• You might also hear it called LLMO, GSO, or AI search optimization.
• You’ll get a list of search queries that you have URLs ranking for in positions 11 through 20.
• The lower the KD%, the weaker the competition from other sites.

If your page has a really high bounce rate, this might be a sign that users aren’t finding what they’re looking for. But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky. Specifically, you want to mention your main keyword at least once at the top of your page. But you may not know that the location of your keyword also makes a difference.

Step #1: Create a List of Keywords

Sometimes you want to create something bigger and better than what’s out there. Keyword research is usually the first step of any legit SEO strategy. One of the best aspects of Shopify Magic is that while it’s not free, exactly, it is included in all Shopify plans.

Best SEO Tools for Auditing, Optimizing, & Tracking

Additionally, you can use Perplexity for content research, just like you might use ChatGPT. Jasper is another content-focused AI SEO tool ideal for summarizing lengthy text. However, it also has some content features similar to the previous tools on this list. Surfer SEO is one of the leading AI SEO tools, and for good reason. It’s most useful as an SEO auditing tool, but it can also help with content creation and optimization.

By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query. Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors. Technical SEO is important because if you have problems with crawling and indexing, it can negatively impact your rankings. Usually, once you get your technical SEO correct, you may not have to deal with it again. Sitelinks are links to other pages (or sections of a page) that appear under some Google search results.

And this little shortcut helps me use internal links without having to analyze every page on my site. When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings. Google recently reported that properly-optimized images can help your pages rank higher in SEO Anomaly Google web search. They don’t want you to stuff your title with a bunch of different keywords. I couldn’t figure out a way to include the keyword “SEO strategy” really early in my title.

Optimizing for these can boost your chances of ranking higher and driving more traffic. Mangools is an SEO toolkit without the high price tag of premium tools. You get SERP analysis, keyword research, and backlink insights. You could update outdated information, include missing keywords, or improve depth, and hopefully, you’ll see the traffic grow once again.

The Ahrefs traffic value metric is also really useful here, showing you in real dollar terms how successful keywords can be if you can rank for them. What’s really impressive about seoClarity’s AI is Sia (not that Sia, though she’s also very impressive), or seoClarity Intelligent Assistant. Sia is a GPT-powered generative AI feature that helps writers create optimized content. You can use Sia to automatically generate optimized post titles and meta descriptions backed by existing seoClarity search data. It (she?) can then generate outlines and expand individual sections into full text with the click of a mouse. All this is on top of the interface’s existing AI, which scores on-page metrics and suggests keywords as you write.